HEADSHOTS & BRANDING
Create Headshots That Open Doors
Learn how to create confident, professional headshots and powerful branding imagery while building a profitable service that leads to repeat clients, referrals, corporate opportunities, and even more portrait business.
Posing • Lighting • Branding • Marketing • Pricing • Client Relationships
WHAT YOU'LL LEARN
More Than a Great Headshot
Learn the photography, business, and relationship-building strategies behind successful headshot and branding sessions, from creating confident portraits to building a profitable service that opens the door to repeat clients, referrals, corporate work, and new portrait opportunities.
01. Posing, Expression & Connection
Learn how to quickly put clients at ease, create flattering poses, direct natural expressions, and photograph people with confidence, even when they are uncomfortable in front of the camera.
02. Lighting for Headshots & Branding
Build reliable lighting setups for individuals and groups, then learn how to adapt your lighting for the studio, a client's business, environmental portraits, and on-location branding sessions.
03. From Headshots to Complete Branding Sessions
Go beyond the traditional headshot and learn how to create personal branding sessions that tell a client's story, provide variety, and give businesses a library of images they can actually use.
04. Marketing, Pricing & Profitable Opportunities
Learn how to market headshots and branding, structure sessions and packages, price for profit, work with companies and teams, and create opportunities for repeat business.
05. Relationships, Referrals & Growing Your Client Base
Discover how one headshot client can become so much more. Build genuine relationships, network through the people you photograph, generate referrals, connect with other businesses, and create opportunities for family, baby, children's, senior, and other portrait sessions.
Photographers Just Like You
Sandy’s mentorship was pivotal in my journey as a professional photographer. The resources, time and insight created practices and skills I still use to this day. ❤️
My time with Sandy, both in classes and as a client, have definitely changed me. From the first class that I attended, her teaching style matched my learning style perfectly. I learned so much from her, that I signed up for more classes, each time she was in town. When she offered her talent to photograph my family, I jumped on it. Our time together during the photo session taught me so much, in a very different way, and it truly made me love her and her talents even more! Sandy continues to be an inspiration, and I cannot wait to attend another class!
Every year when she toured back out to Southern Ca I knew I had to be at the workshop. Not only did she teach about photography and lighting, she also thought about business plans and how to structure a business to succeed. Here hands on workshop were always great. All the different types of workshops benefited me in ways I didn’t even know I needed. I could go on and on about everything I have learned and how successful my business is because of the things I have learned from Sandy, but I won’t. Anyone who invests in Sandy and her crew will not regret it. I will always be a student of Sandy Puc
Sandy Puc not only opened my mind and made this photography thing click to my brain, but she also brought me to tears with her story of her involvement with the Now I Lay Me Down To Sleep program. I was hooked. Since that time, I have attended numerous Sandy Puc Tours. From being captivated by her educational stories to being hands-on photographing a model in a pool, it has always been a highlight when I am around Sandy. Not only have I grown as a photographer from learning from Sandy, but I have also been honored to have her take the time out of her travels to photograph my family. Those photos will always be cherished. When photography education comes to mind, Sandy Puc will always be at the top of my list!
STUDIO & LOCATION LIGHTING
Master the Light.
Wherever You Work.
Learn how to build beautiful, repeatable lighting in the studio and confidently create professional lighting on location, so you can walk into almost any headshot or branding session knowing how to get the results you want.
STUDIO LIGHTING
Build It. Shape It. Control It.
Learn how to create clean, flattering studio lighting for headshots and branding portraits. Explore light placement, modifiers, ratios, backgrounds, and simple adjustments that help you create consistent results for different faces, body types, and styles.
LOCATION LIGHTING
Take Your Lighting Anywhere
Learn how to take your lighting skills outside the studio and create polished, professional results at offices, businesses, homes, and environmental locations. Work with available light, add and shape light when needed, balance ambient and artificial light, and adapt quickly to challenging spaces.
THE POSSIBILITIES
More Than a
Headshot
Headshots are only the beginning. Learn how to create everything from professional portraits and personal branding to corporate teams and complete company storytelling, giving your clients more variety while creating more opportunities for your business.
01 PROFESSIONAL HEADSHOTS
02 PERSONAL BRANDING
03 CORPORATE & TEAM HEADSHOTS
04 COMPANY BRANDING
05 ON-LOCATION BRANDING
BUILDING THE BUSINESS
From One Headshot to
Ongoing Business
A headshot can be the beginning of a much bigger relationship. Learn how to recognize the opportunities already around you, build genuine connections, generate referrals, and turn great client experiences into ongoing business.
THE CLIENT OPPORTUNITY
One Client. Many Connections.
A headshot may be why they walked through your door, but it doesn’t have to be where the relationship ends.
- Personal branding and updated headshots
- Family and extended family portraits
- Babies, children, and senior portraits
- Coworkers, employees, and company teams
- Friends, colleagues, and personal referrals
THE BUSINESS OPPORTUNITY
One Connection Can Open Another.
Learn how to build genuine relationships with your clients and use those connections to naturally grow your business.
- Ask questions and learn about your client’s world
- Build relationships instead of chasing one-time sales
- Network with the businesses and professionals you photograph
- Create referral opportunities with complementary businesses
- Stay connected so clients think of you when photography needs arise
- Turn great experiences into introductions and repeat business
FOUNDERS PRE-LAUNCH SALE
Start With One. Or Get Them All.
Choose the Headshots & Branding course for $49, or get the complete 19-course Sandy Puc Education Founders Collection for $299. These special Founders prices are available before the courses officially release.
HEADSHOTS & BRANDING
Headshots & Branding Course
$49
Founders Pre-Launch Price
- Complete Headshots & Branding course
- Posing, lighting, branding & business strategies
- Lifetime access
- Learn at your own pace
- Access when the course officially releases
Regular course price $149
ALL 19 COURSES
FOUNDERS COLLECTION
Get All 19 Courses
$299
Founders Pre-Launch Price
- All 19 Sandy Puc Education courses
- Headshots & Branding included
- Every new course as it officially releases
- Lifetime access to every course
- Learn at your own pace
- One purchase for the complete collection
Complete collection regular price $997
ABOUT YOUR INSTRUCTORS
Sandy Puc & Nikolai Puc
SANDY PUC
For more than 37 years, Sandy Puc has built a successful portrait photography business by combining strong technical skills with connection, client experience and smart business practices. She has taught more than 10,000 photographers throughout her career and brings decades of experience photographing professionals, business owners and entrepreneurs.
NIKOLAI PUC
Nikolai Puc brings a modern perspective to headshot and branding photography, with experience creating professional portraits that feel polished, current and authentic. His approach combines thoughtful lighting, strong posing and expression with an understanding of what today’s professionals need from their images.
TOGETHER
In Headshots & Branding, Sandy and Nikolai bring two perspectives and generations of photography experience together. They’ll show photographers how to create strong headshots and branding images while building relationships that can lead to corporate work, referrals and repeat business.
I've taught photographers around the world for more than two decades, and my goal has never been to tell you there is only one way to build a photography business. I'll show you what's worked for me, what I've learned along the way, and give you strategies you can adapt to build a business that works for you.
37 Years in the Photography Business
Taught More Than 10,000 Photographers
Built & Operated a Seven-Figure Portrait Studio
Past Canon Print Master & Canon Explorer of Light
Past PPA Board Member
FREQUENTLY ASKED QUESTIONS
Questions?
We've Got Answers.
Wondering if this course is right for you? Here are answers to a few of the questions photographers ask most.
Do I need a studio to offer headshots and branding photography?
No. You'll learn techniques for both studio and location work. Headshots and branding sessions can be photographed in your studio, at a client's business, outdoors, or in other environments that fit their brand.
Do I need expensive lighting equipment?
No. This course is about understanding how to create and control light, not owning a specific collection of equipment. You'll learn studio and location lighting principles you can adapt to the equipment and space you have.
Is this course appropriate if I've never photographed headshots before?
Yes. We'll build from the foundations of posing, expression, lighting, and client interaction while also covering strategies that experienced photographers can use to expand their existing business.
Does the course cover personal branding as well as traditional headshots?
Absolutely. We'll move beyond the traditional headshot into personal branding, environmental portraits, company photography, teams, and creating a variety of images that businesses can use across their marketing.
Will I learn how to price and market headshots and branding sessions?
Yes. Photography is only part of building this business. We'll also cover marketing, pricing, packages, client relationships, repeat opportunities, and ways to connect with businesses in your community.
Can headshots help grow the other parts of my photography business?
Yes, and that's one of the opportunities we'll explore. A headshot client may also need family portraits, senior portraits, baby or children's photography, or know other people and businesses who need a photographer. You'll learn how to build genuine relationships, generate referrals, and recognize those opportunities naturally.
When will I get access to the course?
Your Founders purchase secures the special pre-launch price. You'll receive access when Headshots & Branding officially releases, and you'll have lifetime access to the course after release.
Photography education built from 37 years behind the camera and in the studio. Real experience, practical education, and lessons designed to help photographers create, connect, and build a business they love.
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