SOCIAL MEDIA MARKETING FOR PORTRAIT PHOTOGRAPHERS
Stop Guessing.
Start Marketing With a Plan.
Social media changes constantly. Learn how to choose the right platforms, plan and schedule content, explore paid advertising, build lead campaigns, and create a marketing system you can actually manage.
Practical Strategies • Real-World Examples • Built for Portrait Photographers
SOCIAL MEDIA DOESN'T NEED TO BE A FULL-TIME JOB
You Don’t Need to Be Everywhere. You Need to Know Where to Focus.
Social media can feel like a never-ending list of things you’re supposed to be doing. Post more. Make Reels. Run ads. Be on Google. Try Yelp. Follow the trends. And somehow, you’re supposed to photograph your clients and run your business too.
In this course, I’ll help you cut through some of that noise. We’ll talk about the platforms available to portrait photographers, the kinds of content that get attention, how to plan and schedule ahead, and when paid marketing may make sense for your business.
We’ll also dig into Google Ads, lead campaigns, paid listings, tracking where your leads are coming from, and how to decide what’s worth your time and marketing dollars.
A PRACTICAL MARKETING FRAMEWORK
Choose It. Plan It. Market It.
You don't have to be everywhere or try everything. Learn how to choose where to focus, create a marketing routine you can maintain, and use paid and organic strategies to generate and track leads for your portrait business.
STEP 01 / CHOOSE
Choose Where to Show Up
Learn how to look at Instagram, Facebook, Google, Yelp, and other marketing opportunities through the eyes of a portrait photographer. We'll talk about what each can do, where your clients may be looking, and how to decide where your time and energy belong.
FOCUS: PLATFORMS • VISIBILITY • STRATEGY
STEP 02 / PLAN
Create a Content System
Learn how to plan, batch, schedule, and reuse content so marketing doesn't take over your life. We'll look at what to post, what can drive views and engagement, and how to build content around the seasons and sessions you already photograph.
FOCUS: CONTENT • SCHEDULING • CONSISTENCY
STEP 03 / MARKET
Turn Attention Into Leads
Explore Google Ads, social media lead campaigns, paid listings, and other ways to put your business in front of potential clients. Learn how to build campaigns, track where leads come from, and use the results to make smarter marketing decisions.
FOCUS: ADS • LEADS • TRACKING
Photographers Just Like You
Sandy’s mentorship was pivotal in my journey as a professional photographer. The resources, time and insight created practices and skills I still use to this day. ❤️
My time with Sandy, both in classes and as a client, have definitely changed me. From the first class that I attended, her teaching style matched my learning style perfectly. I learned so much from her, that I signed up for more classes, each time she was in town. When she offered her talent to photograph my family, I jumped on it. Our time together during the photo session taught me so much, in a very different way, and it truly made me love her and her talents even more! Sandy continues to be an inspiration, and I cannot wait to attend another class!
Every year when sandy toured back out to Southern Ca I knew I had to be at the workshop. Not only did she teach about photography and lighting, she also thought about business plans and how to structure a business to succeed. Here hands on workshop were always great. All the different types of workshops benefited me in ways I didn’t even know I needed. I could go on and on about everything I have learned and how successful my business is because of the things I have learned from Sandy, but I won’t. Anyone who invests in Sandy and her crew will not regret it.
Sandy Puc not only opened my mind and made this photography thing click to my brain, but she also brought me to tears with her story of her involvement with the Now I Lay Me Down To Sleep program. I was hooked. Since that time, I have attended numerous Sandy Puc Tours. From being captivated by her educational stories to being hands-on photographing a model in a pool, it has always been a highlight when I am around Sandy. Not only have I grown as a photographer from learning from Sandy, but I have also been honored to have her take the time out of her travels to photograph my family. Those photos will always be cherished. When photography education comes to mind, Sandy Puc will always be at the top of my list!
INSIDE THE COURSE
What You'll Learn
Social media and online marketing can get complicated fast. I’ll walk you through how I approach it as a portrait photographer and studio owner, from deciding where to show up and what to post to scheduling content, paid advertising, lead campaigns, and tracking what’s actually working.
MODULE 01 • PLATFORMS & PRESENCE
Choose Where to Show Up
You don’t need to be on every platform. We’ll look at the options available to portrait photographers and how to decide where your time, energy, and marketing dollars make the most sense.
MODULE 02 • CONTENT & SCHEDULING
Create Content With a Purpose
Stop waking up wondering what you’re supposed to post today. Learn how to plan content around your portrait business, create it in batches, schedule ahead, and get more mileage out of what you’ve already created.
MODULE 03 • PAID MARKETING
Understand Where Your Ad Dollars Go
Paid marketing can be confusing, especially when every platform wants your money. We’ll look at different advertising opportunities and talk about how to evaluate what may make sense for your business.
MODULE 04 • LEAD CAMPAIGNS
Build a Campaign From Start to Finish
We’ll break down the pieces of a lead campaign so you understand how an offer, ad, form or landing page, and follow-up work together to turn attention into an actual inquiry.
MODULE 05 • TRACK, TEST & ADJUST
Know What’s Working and What Isn’t
Marketing isn’t something you set once and forget. I’ll show you how to look at your results, track where leads are coming from, and use that information to make better decisions about what you do next.
IS THIS COURSE FOR YOU?
Marketing Doesn't Have to Feel So Overwhelming
If you've ever wondered whether you should be posting more, making Reels, running Facebook or Instagram ads, paying for Google or Yelp, sending emails, or trying whatever new platform everyone is talking about, you're not alone.
The problem isn't that there aren't enough ways to market your photography business. There are almost too many. This course will help you understand your options, decide where to focus, and create a marketing plan you can actually keep up with.
You don't need to chase every trend. You need to understand your options, have a plan, and know how to adjust when marketing changes.
MEET YOUR INSTRUCTOR
Experience Built in the
Real World
I'm Sandy Puc, and I've spent 37 years building, marketing, and running a portrait photography business. I've also had the privilege of teaching more than 10,000 photographers throughout my career, but I've never stopped being a working photographer and studio owner.
I've marketed my studio through a LOT of changes. I've gone from direct mail and phone books to websites, email, Google, Facebook, Instagram, paid ads, lead campaigns, and whatever comes next. Some things have worked beautifully. Some haven't. And I've learned from all of it.
That's why this course isn't about chasing an algorithm or promising you a magic formula. I want to help you understand your options, make smarter marketing decisions, create systems you can maintain, and learn how to adjust when things change. Because they will.
37 YEARS
In the Photography Business
10,000+
Photographers Taught
7-FIGURE
Photography Studio
INVEST IN YOUR GROWTH
Choose Your Learning Path
Start with the Social Media Marketing course on its own, or get all 19 Sandy Puc Education courses with the Founders Collection. Either way, you'll get access to each course as it reaches its scheduled release date.
SOCIAL MEDIA MARKETING
Social Media Marketing Course
$49
COURSE LAUNCHES JULY 22, 2027
Enroll during the Founders presale for just $49 and get access to the complete Social Media Marketing course when it launches July 22, 2027.
Course access begins July 22, 2027
BEST VALUE
FOUNDERS COLLECTION
Get All 19 Photography Courses
$299
Get the complete 19-course Sandy Puc Education collection for the $299 Founders price. Courses are released throughout 2026 and 2027, and you'll receive access to each course as it launches.
19 courses for $299 during the Founders presale
Founders pricing is available for a limited time. The complete collection will eventually be $997.
Courses release according to the published course schedule.
14-Day Satisfaction Guarantee
Easy Course Access
Secure Payment
INVEST IN YOUR EDUCATION. INVEST IN YOUR FUTURE.
BEFORE YOU ENROLL
QUESTIONS? LET'S TALK MARKETING.
A few things you may be wondering before you jump in.
READY TO STOP GUESSING?
Build a marketing plan you can actually manage.
Will this course teach me everything about social media?
Social media changes too quickly for any course to teach every feature, trend, or algorithm. Instead, Sandy will teach practical strategies and marketing principles you can continue to use as platforms change.
Which platforms will you cover?
We’ll discuss Instagram, Facebook, TikTok, Youtube, Pinterest, and other marketing opportunities, including how to decide which platforms deserve your time, energy, and marketing dollars.
Will we cover paid advertising?
Yes. The course explores Google Ads, paid social media, lead campaigns, paid listings, and other advertising opportunities, including what to watch and how to evaluate your results.
Will I learn how to create a lead campaign?
Yes. Sandy will break down how the offer, ad, lead form or landing page, and follow-up work together so you understand how to build and test campaigns for your own photography business.
Do I need to post on social media every day?
No. You’ll learn how to plan, batch, schedule, and repurpose content so you can create a realistic marketing routine without making social media your full-time job.
Is this course only for photographers who already have a large following?
No. This course is about building a smarter marketing system, not chasing follower counts. The strategies can be used whether you are building your audience or have been in business for years.
What if I’m completely overwhelmed by social media?
You’re exactly who this course was created for. Sandy will help you cut through the noise, decide where to focus, and create a manageable plan instead of feeling like you have to do everything.
What happens when social media changes again?
It will! That’s why this course focuses on marketing principles rather than chasing every trend or algorithm. The platforms and tools will change, but understanding your audience, creating purposeful content, generating leads, and tracking results will continue to matter.
Photography education built from 37 years behind the camera and in the studio. Real experience, practical education, and lessons designed to help photographers create, connect, and build a business they love.
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