VIDEO PRODUCTION FOR STUDIO PHOTOGRAPHERS
You Already Know How to Tell a Story.
Now Put It in Motion.
Learn the practical foundations of video, create stronger content for your own brand, add motion to the services you already offer, and discover how video production can become a powerful new revenue stream for your photography business.
Created for photographers • No video experience required • No editing experience needed
Your Camera Can Do More Than You Think
WHY VIDEO?
As photographers, we already understand light, composition, emotion and storytelling. Video gives us another way to use those skills and another way to serve our clients.
Maybe you simply want better behind-the-scenes content for social media. Maybe you want to create stronger marketing videos for your own studio. Or maybe you see video becoming an entirely new service you can offer to businesses, families, seniors, nonprofits and the clients you already serve.
You don’t have to become a filmmaker to start. You just need to understand how photography translates into motion and where video can fit into the business you’ve already built.
MARKET YOUR OWN BUSINESS
Create engaging social content, behind-the-scenes videos, testimonials and brand stories.
ADD VIDEO TO WHAT YOU ALREADY DO
Explore ways to incorporate motion into photography sessions and services you already offer.
BUILD SOMETHING NEW
Learn how video production can grow into an additional service and revenue stream for your studio.
THE POSSIBILITIES OF VIDEO
ONE CAMERA. SO MANY STORIES TO TELL.
Video doesn’t have to mean movie sets and complicated productions. It can be a 30-second social media clip, a behind-the-scenes look at your studio, a powerful client testimonial, or a complete brand story for a business or nonprofit. Once you understand the foundations, there are so many ways to put video to work.
SOCIAL MEDIA CONTENT
Reels, short-form content and behind-the-scenes moments
PERSONAL MARKETING
Get comfortable telling your own story and showing the person behind the brand
PHOTOGRAPHY + MOTION
Add video clips and storytelling to services you already offer
CLIENT TESTIMONIALS
Capture real stories and powerful experiences from the people you serve
BRAND & BUSINESS FILMS
Help businesses communicate who they are and what makes them different
NONPROFITS & STORYTELLING
Use video to create awareness, connection and emotional impact
WHAT YOU’LL LEARN
FROM PHOTOGRAPHY TO VIDEO, ONE STEP AT A TIME
You don’t need to become a filmmaker to use video. We’ll start with the why, learn what you actually need, and then explore how video can strengthen your own brand, tell your clients’ stories, create new opportunities and even help you make a difference.
01 | INTRODUCTION TO VIDEO
THE WHY & THE HOW
Understand where video fits in today’s photography business and why it has become such a powerful tool for connection, marketing and storytelling. We’ll break down the basic concepts and help you see how the skills you already have as a photographer translate naturally into motion.
02 | GEAR
WHAT YOU NEED NOW & WHAT CAN COME LATER
You probably already own more than you think. We’ll talk about the equipment you actually need to begin, what you can create with the gear you already have, and which cameras, audio, lighting and support tools may be worth adding as your skills and services grow.
03 | START WITH THE BASICS
VIDEO FOR YOUR OWN BUSINESS
Before you sell video, start using it. Learn simple ways to create social media content, behind-the-scenes clips, personal branding videos and marketing pieces that help people see you, understand your business and connect with your brand.
04 | STORYTELLING
BRING YOUR CLIENTS’ STORIES TO LIFE
Move beyond simply capturing motion and begin telling meaningful stories. Explore ways to add client interviews, testimonials, personal stories and video elements to the photography products and experiences you already create.
05 | VIDEO PRODUCTION AS A SERVICE
WHERE TO START & WHERE IT CAN TAKE YOU
Discover how video can grow from something you use in your own studio into a service you offer others. We’ll explore opportunities with businesses, brands, events, interviews and organizations, along with the practical business considerations that can turn video production into an additional revenue stream.
06 | GIVING BACK
USING VIDEO TO MAKE A DIFFERENCE
Some of the most meaningful work we can create may never begin with a sales pitch. Learn how video can help nonprofits and organizations share their mission, create awareness, connect with their communities and inspire people to take action.
This course is about learning to CREATE and USE video, not becoming a video editor. We will discuss editing software, post-production options and outsourcing so you understand the complete process, but editing instruction is not included.
MEET YOUR INSTRUCTORS
SANDY & NIKOLAI PUC
STORYTELLERS FIRST. PHOTOGRAPHERS AND FILMMAKERS SECOND.
For Sandy and Nikolai Puc, video was never simply about learning another camera skill. It became another way to tell stories, connect people and create work that could make a difference.
Together, they have spent years creating everything from business and branding films to interviews, testimonials, event productions and documentary work. But some of the projects they are most proud of are the ones created for nonprofit and humanitarian organizations.
Through Sandy Puc Productions, Sandy and Nikolai have had the opportunity to help organizations tell stories that create awareness, connect with donors, share important missions and give a voice to the people behind the cause. Those experiences have shaped not only how they approach video, but why they believe storytelling matters.
“The equipment matters. The technique matters. But in the end, people remember how a story made them feel.”
This course brings together what Sandy and Nikolai have learned through real productions, real clients and plenty of learning along the way. They’ll share how to start simply, what gear actually matters, how to use video to market your own business, how to tell stronger client stories, when to build a team or outsource, and how video can grow into both a profitable service and a powerful way to give back.
SOME STORIES ARE BIGGER THAN BUSINESS
Our nonprofit work has taken us beyond the studio and reminded us again and again what a camera can do when it is pointed toward something that matters.
SEE THEIR WORK IN ACTION
Sandy and Nikolai don’t just teach video production. Through Sandy Puc Productions, they create real-world commercial films, interviews, testimonials, event productions and nonprofit stories for businesses and organizations.
Want to see what that looks like? Explore their production portfolio and see the range of stories, styles and projects they’ve created.
Photographers Just Like You
Sandy’s mentorship was pivotal in my journey as a professional photographer. The resources, time and insight created practices and skills I still use to this day. ❤️
My time with Sandy, both in classes and as a client, have definitely changed me. From the first class that I attended, her teaching style matched my learning style perfectly. I learned so much from her, that I signed up for more classes, each time she was in town. When she offered her talent to photograph my family, I jumped on it. Our time together during the photo session taught me so much, in a very different way, and it truly made me love her and her talents even more! Sandy continues to be an inspiration, and I cannot wait to attend another class!
Every year when sandy toured back out to Southern Ca I knew I had to be at the workshop. Not only did she teach about photography and lighting, she also thought about business plans and how to structure a business to succeed. Here hands on workshop were always great. All the different types of workshops benefited me in ways I didn’t even know I needed. I could go on and on about everything I have learned and how successful my business is because of the things I have learned from Sandy, but I won’t. Anyone who invests in Sandy and her crew will not regret it.
Sandy Puc not only opened my mind and made this photography thing click to my brain, but she also brought me to tears with her story of her involvement with the Now I Lay Me Down To Sleep program. I was hooked. Since that time, I have attended numerous Sandy Puc Tours. From being captivated by her educational stories to being hands-on photographing a model in a pool, it has always been a highlight when I am around Sandy. Not only have I grown as a photographer from learning from Sandy, but I have also been honored to have her take the time out of her travels to photograph my family. Those photos will always be cherished. When photography education comes to mind, Sandy Puc will always be at the top of my list!
ENROLLMENT OPTIONS
ONE COURSE OR THE COMPLETE COLLECTION
Choose the Video Production course for $49, or get all 19 Sandy Puc Education courses in the Founders Collection for $299.
INDIVIDUAL COURSE
Video Production for Studio Photographers
$49
Get the complete Video Production for Studio Photographers course and learn how to bring video into your photography business.
Video foundations specifically for photographers
Lighting, audio and production basics
Social media and personal marketing content
Adding video to your existing photography services
Exploring video as an additional revenue stream
Software, post-production and outsourcing guidance
BEST VALUE
The Founders Collection
$299
ALL 19 SANDY PUC EDUCATION COURSES
Get the entire Sandy Puc Education course collection, including Video Production for Studio Photographers, plus 18 additional courses covering photography, lighting, posing, business, pricing, sales, marketing and more.
- All 19 Sandy Puc Education courses
- Video Production for Studio Photographers included
- Photography, lighting and posing education
- Pricing, sales and studio management
- Marketing and business education
- Specialty photography courses and more
Not sure which is right for you? Start with the course that solves what you need today, or choose the Founders Collection and have the entire education library ready when you need it.
QUESTIONS? LET’S TALK VIDEO.
YOU DON’T HAVE TO BE A VIDEOGRAPHER TO START
Video can feel intimidating when you first step outside the world of still photography. The good news is that you already understand many of the hardest parts: light, composition, working with people and telling a story. This course helps you build on what you already know and understand what changes when the image starts moving.
Start where you are. Use the gear you have. Learn what matters.
DO I NEED A SPECIAL CAMERA?
No. Many photographers already own cameras capable of creating beautiful video. We’ll talk about what you can do with the equipment you already have, what additional gear may be helpful, and when an upgrade actually makes sense.
DO I NEED ANY VIDEO EXPERIENCE TO TAKE THIS COURSE?
Not at all. This course was created specifically for photographers. We’ll start with the foundations and build from the skills you already use every day behind the camera.
WILL THIS COURSE TEACH ME HOW TO EDIT VIDEO?
No. This is not a video editing course. We will discuss editing software, post-production, workflow and what you need to know when working with an editor. We’ll also talk about outsourcing so you can decide whether editing is something you want to learn yourself or hand off to someone else.
WHAT KIND OF VIDEO WILL I LEARN ABOUT?
We’ll explore everything from social media and behind-the-scenes content to personal branding, client testimonials, adding motion to photography sessions, business videos, interviews, nonprofit storytelling and larger video production opportunities.
CAN I USE VIDEO WITHOUT STARTING A SEPARATE VIDEO BUSINESS?
Absolutely. Video can simply become another tool for marketing your photography studio or enhancing the services you already offer. You can take it as far as you want.
WILL YOU COVER HOW TO MAKE MONEY WITH VIDEO?
Yes. We’ll discuss ways to incorporate video into your current services as well as the fundamentals of building video production into a separate profitable service. We’ll cover opportunities, workflow, client communication, pricing considerations and outsourcing.
WHAT ABOUT AUDIO AND LIGHTING?
Yes. We’ll cover the practical foundations of both. Photographers already understand light, so we’ll focus on how lighting changes when working with motion. We’ll also cover the basics of capturing clean audio and why sound is such an important part of video.
DO I NEED TO BUY A LOT OF NEW GEAR?
No. One of the goals of this course is helping you understand what you actually need before spending money unnecessarily. Start with what you have, learn the foundations, and then make informed decisions about additional equipment.
Photography education built from 37 years behind the camera and in the studio. Real experience, practical education, and lessons designed to help photographers create, connect, and build a business they love.
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